People

Purpose Agency is a collective of local and global consultants who are subject matter experts in the disciplines of purpose-led creative strategy,
human-centred design and adaptive leadership.

We offer consulting, conceptual design, facilitation, speaking and judging.

Please contact Melissa Reader, Founder and Managing Director to discuss your project needs.


Melissa Reader
Managing Director

As Managing Director of Purpose Agency, Melissa works closely with clients across all sectors, to build purposeful businesses and create change.

Having owned and run a highly awarded boutique brand consultancy in Sydney for over 10 years, Melissa was increasingly inspired by the global purpose movement, and its tangible impacts on strategy, culture and communications.  Melissa shifted the focus of the agency to lead with ideation and purpose: to create a whole new thinking methodology for business, leadership, communication and innovation — all in the service of helping business do better. Melissa has a keen understanding of the complexities that today’s businesses and brands are facing – agility, innovation, engagement, alignment, recruitment, motivation, partnership, transformation. Simultaneously, audiences are becoming more complex – leadership, employees, stakeholders, shareholders, partners, customers, users, community. These new demands bring with them myriad complex challenges, countless new opportunities, and the continual need to creatively problem-solve.

Melissa leads the practices of purpose-led creative strategy, human-centred design and adaptive leadership as key responses to creative problem solving and change. She is committed to helping business explore ways to work differently: mobilising new models and ways of working, understanding what is needed to sustain large programs of change and reform, and learning to become more resilient, more capable and more effective.

Melissa and her colleagues use these practices to build new capabilities and capacities in individuals, and across organisations.

In 2011, she was selected as part of Sydney Leadership, a unique learning program exploring the dynamics and challenges of exercising leadership. In 2016, Melissa continued to deepen her expertise in this area through the Executive Education program in Adaptive Leadership at the Kennedy School of Government, Harvard University, and is now a graduate of this program.

Telephone. 0410 546 894
melissa@purposeagency.com.au