Journal

March 27
2014


When stock video company, Dissolve, used their own product to create a spoof brand video, hilarity (and probably a few red faces) ensued.


March 17
2014


Can design be an “effective tool to seduce, provoke and persuade people to change their behavior”?

This is the question Do the Green Thing, an environmental charity with ties to Pentagram, is hoping to answer with their poster project.


March 5
2014


For the sixth time, we have been recognised in the REBRAND 100® Global Awards with a distinction for our work on Pastabilities.


February 27
2014


What does success look like for an organisation? Is it measured by the bottom line or by its positive impact on its audience? Are profit and purpose mutually exclusive concepts or is creating meaningful impact beyond financial performance becoming the new normal?


February 26
2014


At a time when pharmacies are taking on a much bigger role in healthcare, massive USA chain, CVS is removing tobacco products from their shelves by October this year.

But beyond what is obviously a good idea from a national health perspective, this is a bold example of an organisation really living its purpose. Here, CVS is going beyond simply articulating their brand purpose (in this case ‘helping people on their path to better health’) and really delivering on it.


February 26
2014


It’s not news to anyone that audiences today are pretty cynical and the battle to win their trust is more difficult than ever. In her article, Momentum Worldwide’s Abbie Walker explores how a brand’s “why” has the power to build stronger, more meaningful connections with people.

Check out the article Brands Need to Know Their Purpose and What They Aspire to Be


February 13
2014


Buzzwords, jargon, lingo, industry-speak… all things which we fight against on a daily basis here at Purpose. In part because we feel that they have been largely depowered, but mostly because we feel there is always a more direct, straight-talking way of expressing our thoughts.

And it seems we are not alone in our desire to ‘get real’…


February 12
2014


Newly located within the striking 8 Chifley building, world-class law firm, Corrs Chambers Westgarth, needed an environment where the quality of its people and their expertise was truly reflected. We needed to bring the Corrs Chambers Westgarth brand to life via a branded environment that seamlessly integrated with the new, Bates Smart designed, fitout. The full case study is on its way, but here’s a little sneak peek in the meantime.


January 14
2014


At Purpose we're challenging the old idiom ‘dumb as a box of hammers’. We think hammers are pretty damn cool and decidedly purposeful—so keep a look out… one of these little beauties might be crossing your desk in the near future.


December 20
2013


The mood was downright festive on Thursday evening with our official launch slash Christmas bash carrying on well into the evening. Drinks were raised (unbelievable cocktails thanks to Trolley’d), canapés were consumed and rugs were decidedly cut… a perfect end to an exciting year for Purpose.

…Now to sort out these sore heads and strained vocal chords.


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