April 10
2014

Can brand archetypes help you find purpose?

In 1919 psychologist, Carl Gustav Jung defined twelve primary types that symbolise basic human motivations—each type having its own set of values, meanings and personality traits.

In his article, Jim Signorelli explores the relationship between archetypes and brand purpose. He acknowledges that the quest to uncover purpose may be difficult and that archetypes may be able to address this challenge.

Read more at www.business2community.com