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April 10 watch 2014

Can brand archetypes help you find purpose?

binary options high low In 1919 psychologist, Carl Gustav Jung defined twelve primary types that symbolise basic human motivations—each type having its own set of values, meanings and personality traits. forex in italy online trading binäre optionen trader kopieren In his article, Jim Signorelli explores the relationship between archetypes and brand purpose. He acknowledges that the quest to uncover purpose may be difficult and that archetypes may be able to address this challenge. binaire opties binck Read more at